Making Content Contagious.

We’re a creative communications agency specialising in PR, social media and events.  Our sole purpose in life is to deliver insightful ideas that have big commercial impact.

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The Team

We channel their unique personalities into everything we do, because we believe this is essential if we’re to deliver ground-breaking campaigns with a touch of individual flair.  In return, we strive to offer an inspiring, dynamic place to spend Monday to Friday. 

We keep our hiring policy simple: talented, happy and unique people with a passion for our trade and a genuine desire to help brands get big results. 

We’ve combined sector specialists with people from more diverse backgrounds… though as yet nobody has quite topped our pole-dancing accountant. 

Our people make us who we are.
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Founder &
Executive Creative Director

Kat started One Green Bean in 2007 with business partner Anthony Freedman.  She’s worked in consumer PR for over 15 years with a range of global brands and her expertise spans both PR and digital.

As our founder, Kat is responsible for our ethos, culture and values, which she takes very seriously.  We also have Kat to thank for both our snoring office dog and our well-stocked office bar.

As our Executive Creative Director, Kat oversees the creative output of the agency, from leading collaborative creative development on advertising campaigns to punchy, tactical PR and social media initiatives.  

Kat
Thomas
3/3
Managing Director

Matt joined One Green Bean in September 2012, and in February 2013 he took up the position of Managing Director (and chief grown up).

Matt was formerly Managing Director of Ogilvy’s consumer agency Pulse. Prior to this he spent 12-years in London doing brilliant work, whilst perfecting a terrible British accent. He has a wealth of experience in both consumer and corporate PR.

As our Managing Director, Matt is responsible for strategy, planning and business development.  He takes either a leadership or consultancy role across all clients and oversees our internal development programmes alongside our General Manager. 

Matt
Buchanan
2013
Mumbrella
 
Agency of the Year
 
PR Agency of the Year

 
MAAW Globes Awards
Silver
View work Telecom Utilities & Technology

 
PR Week Awards Asia
Gold
Product/Brand Development Campaign of the Year

 
Spikes Asia
Gold
Best Use of Live Events, Stunts and/or Celebrity Endorsement
Gold
Integrated Campaign led by PR

 
AdNews
 
PR Agency of the Year

 
Cannes Lions
Silver
View work Best Celebrity Endorsement
Bronze
View work Best Integrated Campaign led by PR

 
APMA
Gold
View work Most Innovative Idea/Concept
Gold
View work Best Use of Creative in a Campaign

 
Asian Marketing Effectiveness
 
 

 
Campaign Asia Pacific
 
Agency of the Year
2012
Cannes Lions
Bronze
Bronze

 
Havas Asia-Pacific
 
Agency of the Year

 
B&T
 
PR Agency of the Year

 
Spikes Asia
Bronze
Silver

 
APMA
Gold
View work Best Activity Generating Brand Awareness and Trial
Gold
View work Best Activity Generating Brand Awareness and Trial

 
AWARD Awards
 
View work Best Digital Business to Consumer Campaign
 
View work Best Integrated Campaign
 
View work Best Digital Business to Consumer Campaign
 
View work Best Integrated Campaign

 
AdNews
 
PR Agency of the Year
2011
B&T
 
PR Agency of the Year

 
AdNews
 
PR Agency of the Year
2009
AdNews
 
PR Agency of the Year
2008
B&T
 
Emerging Agency of the Year
We've built a modest collection of shiny silverware over the last six years.
@omg_its_ogb

Which means we’re as comfortable generating editorial column inches as we are building innovative initiatives for social channels, designed to engage and entertain today’s digital natives.

We’ve got a bunch of brilliant, honest and hardworking people here, and it’s their combined expertise that helps us deliver ground breaking, creative and memorable work that works.

We create contagious content that has newsworthiness and cultural currency.
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PR 

Our multi award-winning PR team is the largest group of consumer specialists in the country, and we’re retained by many of Australia’s biggest brands to handle both day-to-day press office management and large-scale campaign work.  Everyone in our PR team has an innate understanding of the importance of earned media in today’s digital world, and they develop strategies to help brands amplify their voice beyond traditional advertising.

 
Capabilities include:
  • Communications planning & strategy
  • Creative ideation
  • Media relations
  • Issues preparedness and management
  • Blogger engagement
  • Media & influencer audits
  • Staff engagement programs
  • Talent procurement and management
  • Sponsorship amplification

 

PR
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Data Insights

Our data & insights team is responsible for helping brands maximise the value of the data we capture, by analysing it in a way that ensures actionable insights are delivered to our clients in plain English… and with the data to back them up. 

Our suite of proprietary tools and cutting edge global solutions ensure a best-practice approach to analytics, optimisation and insights.

 

 
Capabilities include:
  • Data fidelity mapping / keyword architecture
  • Real time social monitoring and alerts
  • Social dashboard creation
  • Social audience profiling and research
  • Daily, weekly & monthly reporting
  • Campaign measurement
  • Competitor insights
  • Industry analysis
  • Influencer identification
  • Social CRM
  • Convergence analytics
 
Case Studies
Data Insights
3/6
Social

Our social media team was established in 2009, at a time when brands suddenly found themselves engulfed in social media dramas, the kind that were previously unimaginable.  We moved quickly, enlisting experts who could help us understand the power and pace of these emerging channels, initially to help our risk-adverse clients protect their reputation.  

Today, the team has grown into one of the biggest specialist groups in in the country.  Whilst an inherent understanding of the importance of reputation management is part of the team’s DNA, the focus today is on helping brands unlock the potential of these channels to reach, engage and build relationships amongst today’s digitally savvy consumers.

 

 
Capabilities include:
  • Social media strategy
  • Social investment evaluation
  • Digital campaign development & execution
  • Digital production
  • Content seeding
  • Community management
  • Issues management & crisis response
  • Monitoring
  • Social Centre set-up and management

 

Social
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Content 

Our single-minded focus is making content contagious, so we’ve got a crack team of specialists in-house who oversee everything from creative concepting right through to production. 

We don’t make TVCs, nor charge their price tag, we simply make content that has the magic formula – it’s either useful or entertaining, or sometimes a combination of the two – because we know this is what motivates social sharing. 

 

 
Capabilities include:
  • Content strategy
  • Film & digital production
  • Digital media strategy
  • Content seeding programs
  • Content partnership procurement

 

 
Case Studies
Content
5/6
Events & Activations

 Our events production team is responsible for real world content production, ranging from one-off launch events through to multi-destination experiential and ambient campaigns both nationally and internationally. 

As an internal resource, the team ensures that each idea our clients buy into is a) humanly possible and b) financially viable.  The team also understands the nuances of ensuring events have both news appeal and the right ingredients to inspire social sharing.

 
Capabilities include:
  • Experiential channel planning
  • Concept scoping and costing
  • 360 production project management
  • Experiential initiatives
  • Ambient campaigns
  • Sponsorship activation
  • Sampling programs
Events & Activations
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Digital

Our digital expertise has grown inline with our expanding social team, with clients regularly looking to us for unique ways to explode the potential of their investment in digital, beyond the banner ad.  Through our in-house team and our network of best in-breed partners, our digital solutions span everything from the tried and tested to groundbreaking, impactful ideas with purpose. 

 
Capabilities include: 
  • Digital brand strategy
  • Website design and development
  • Mobile development
  • Social application development
  • Digital media planning
  • Production project management
 
Case Studies
Digital

One Green Bean is located in the heart of Surry Hills. We have a well-stocked bar and loads of great chairs.

Location
Level 1 – 276 Devonshire Street
Surry Hills, NSW 2010 Australia

Phone: +61 2 8020 1800

Say hi
oi@onegreenbean.com.au

Keen to be a bean?

Well don't be shy, just drop us a line and tell us why. You'll score a few extra points for poetic puns and lazy wordplay.

Send us your resume
hireme@onegreenbean.com.au

Studying Media and Communications?

An internship at One Green Bean is a great way of gaining some real world experience, with a group of people truly passionate about what they do.

Send us an email with a little information on what you’re up to – positions are limited, but if the timing is right it would be a great addition to your resume and we can promise no two days will be the same.

 
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