One Green Bean
The Work
To help Ben & Jerry’s break the ice ‘down udder’, we carried out an extensive public relations, sampling and social media program to spread the peace, love and ice cream and generate mass awareness of the brand.
To celebrate the opening of Ben & Jerry’s first Australian scoop shop, we flew Ben and Jerry themselves to Australia for a media tour, and to dish up ice cream during a 12 hour free ice cream scoop-a-thon held to officially open the store. Twitter and Facebook were used to drive sampling across Sydney and Melbourne with more than 100,000 scoops of ice cream served up in November and December. The combined reach of all launch campaign activity exceeded 27 million.
To celebrate the opening of Ben & Jerry’s first Australian scoop shop, we flew Ben and Jerry themselves to Australia for a media tour, and to dish up ice cream during a 12 hour free ice cream scoop-a-thon held to officially open the store. Twitter and Facebook were used to drive sampling across Sydney and Melbourne with more than 100,000 scoops of ice cream served up in November and December. The combined reach of all launch campaign activity exceeded 27 million.
Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol