One Green Bean
The Work
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol.
We were tasked with launching the highly anticipated sequel to The Da Vinci Code, yet a global embargo about the contents of The Lost Symbol meant that we had no access to the book or it’s contents until launch day. This restriction ensured there was a lot of interest and speculation in the media about the contents of the novel, which we felt created a huge opportunity.
Our idea was to end the speculation surrounding the sequel’s plot by releasing to the media the first review by Australia’s fastest reader of the novel. Housed at the historic NSW State Library, a speed reading competition for Dan Brown fans found the fastest reader and the first reviewer, who became an official spokesperson the moment the book was finished.
The response from the media was phenomenal, with mass coverage generated across print, broadcast and online. Highlights included Channel 9’s national evening and late news, Channel 10’s national evening and late news and significant editorial coverage from both Sunrise and the Today Show.
We were tasked with launching the highly anticipated sequel to The Da Vinci Code, yet a global embargo about the contents of The Lost Symbol meant that we had no access to the book or it’s contents until launch day. This restriction ensured there was a lot of interest and speculation in the media about the contents of the novel, which we felt created a huge opportunity.
Our idea was to end the speculation surrounding the sequel’s plot by releasing to the media the first review by Australia’s fastest reader of the novel. Housed at the historic NSW State Library, a speed reading competition for Dan Brown fans found the fastest reader and the first reviewer, who became an official spokesperson the moment the book was finished.
The response from the media was phenomenal, with mass coverage generated across print, broadcast and online. Highlights included Channel 9’s national evening and late news, Channel 10’s national evening and late news and significant editorial coverage from both Sunrise and the Today Show.
Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
We assembled an elite team to crack down on 'Hair Crime'
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success