The Work
The BILLY bookcase is a worldwide best seller for IKEA. So it seemed fitting to celebrate its 30th birthday. To do this, we created the world’s longest outdoor bookcase on the sand at Bondi Beach. Locals were invited to swap books throughout the day or make a gold coin donation to the Australian Literacy Foundation to take a book.
This initiative not only captured the attention of the Australian press but the world’s media too, with 15 international publications covering it. Domestically the campaign reached an audience of over 12 million.
This initiative not only captured the attention of the Australian press but the world’s media too, with 15 international publications covering it. Domestically the campaign reached an audience of over 12 million.
Case Studies
2012 marks the 50th anniversary of the LEGO® brick in Australia. To commemorate the milestone, LEGO Australia asked us to come up with a creative concept with our sister agency Host that would inspire young and old and commemorate the first humble LEGO brick arriving in Australia. With the help of some very talented people [...
We're kind of a big deal
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol