One Green Bean
The Work
2012 marks the 50th anniversary of the LEGO® brick in Australia. To commemorate the milestone, LEGO Australia asked us to come up with a creative concept with our sister agency Host that would inspire young and old and commemorate the first humble LEGO brick arriving in Australia.
With the help of some very talented people we’ve been working hard (and playing of course) behind the scenes to create a whole calendar of events for LEGO’s Festival of Play that will be announced throughout the year.
Festival of Play, is a nine-month schedule of activity set to pay homage to the LEGO brick, encouraging kids and adult fans alike to celebrate through play.
The campaign kicked off with a stop-motion animated trailer made entirely of LEGO bricks and a life-sized LEGO Forest soon sprouted in Sydney’s Martin Place to add a bit of fun and colour into the lives of busy commuters
Here is a sneak peak of a few of the fun things we have coming as part of Festival of Play…
• LEGO Brickworks: LEGO Australia has brought together ten inspiration Aussies, from a graphic designer and a fashion house to a chef and a tattoo artist, to create an exhibition of ten unique pieces of art made entirely from its iconic bricks to be displayed on Sydney’s streets and then art galleries around the country;
• Creating History: A photographic showcase of ten of the most iconic Australian moments from the past 50 years recreated with LEGO Minifigures;
• Pop-Up Play Pit: To help adults rediscover a world of imagination and play during their busy work day (and for kids too!) a giant LEGO brick will be landing in Melbourne for three days in November, within it will be thousands of bricks for free play and to let the creativity flow.
For information about all the upcoming events for LEGO Festival of Play and how to get involved check out http://LEGOfestival.com.au
With the help of some very talented people we’ve been working hard (and playing of course) behind the scenes to create a whole calendar of events for LEGO’s Festival of Play that will be announced throughout the year.
Festival of Play, is a nine-month schedule of activity set to pay homage to the LEGO brick, encouraging kids and adult fans alike to celebrate through play.
The campaign kicked off with a stop-motion animated trailer made entirely of LEGO bricks and a life-sized LEGO Forest soon sprouted in Sydney’s Martin Place to add a bit of fun and colour into the lives of busy commuters
Here is a sneak peak of a few of the fun things we have coming as part of Festival of Play…
• LEGO Brickworks: LEGO Australia has brought together ten inspiration Aussies, from a graphic designer and a fashion house to a chef and a tattoo artist, to create an exhibition of ten unique pieces of art made entirely from its iconic bricks to be displayed on Sydney’s streets and then art galleries around the country;
• Creating History: A photographic showcase of ten of the most iconic Australian moments from the past 50 years recreated with LEGO Minifigures;
• Pop-Up Play Pit: To help adults rediscover a world of imagination and play during their busy work day (and for kids too!) a giant LEGO brick will be landing in Melbourne for three days in November, within it will be thousands of bricks for free play and to let the creativity flow.
For information about all the upcoming events for LEGO Festival of Play and how to get involved check out http://LEGOfestival.com.au
Case Studies
That Pitt went viral
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol