One Green Bean
The Work
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®.
We joined forces with our sister agency Host to achieve one goal: get the Levi’s® brand into people’s conversations and onto people’s bums in a way that was unique. The aim was to reconnect with a disengaged youth audience who had fallen out of love with with the brand.
The solution was a real world, mobile and online treasure hunt designed to spark excitement and online chatter. Hundreds of pairs of Levi’s® were released onto the streets of Australia and New Zealand, worn by our hand picked representatives. Twitter was used to deliver ‘tip offs’ as to the whereabouts of the jeans. Followers could piece together the clues, identify the location and instantly win a pair of jeans by asking the wearer ‘are those Levi’s®?’. If correctly challenged, our Levi’s® clad tweeters had to drop their jeans and hand them over on the spot!
We joined forces with our sister agency Host to achieve one goal: get the Levi’s® brand into people’s conversations and onto people’s bums in a way that was unique. The aim was to reconnect with a disengaged youth audience who had fallen out of love with with the brand.
The solution was a real world, mobile and online treasure hunt designed to spark excitement and online chatter. Hundreds of pairs of Levi’s® were released onto the streets of Australia and New Zealand, worn by our hand picked representatives. Twitter was used to deliver ‘tip offs’ as to the whereabouts of the jeans. Followers could piece together the clues, identify the location and instantly win a pair of jeans by asking the wearer ‘are those Levi’s®?’. If correctly challenged, our Levi’s® clad tweeters had to drop their jeans and hand them over on the spot!
Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol