The Work

Focused on reclaiming credibility in the fiercely competitive smart phone category, Nokia asked us to deliver mass media coverage and spark conversations around the launch of the N8 handset.

We felt the opportunity lay in heroing the handset’s superior photographic capabilities so we brought internationally acclaimed photographer David LaChapelle down under. He shot members of the public exclusively with the N8 smart phone in the ImagiN8 Studio, a set designed by LaChapelle himself. The campaign generated mass media coverage across print, TV, radio and online and we more than tripled share of voice online.

Visit the Sydney and Melbourne photo galleries on Facebook.
  Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
 
 
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
 
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol