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Over four days in October, Sydney shoppers watched in surprise as the ancient stained glass of the Queen Victoria Building dome shattered and dispersed, revealing a gaping void through which Sydney’s sky was seen in the midst of a violent storm.

Of course, the dome was not really destroyed. Rather it was an illusion made possible through 3D projection mapping, a technology that can transform almost any surface into a dynamic video display. With added sound effects and music, the result is a remarkable and immersive experience. In this case, a sequence of animations was projected onto a huge circular screen suspended from the roof of the dome, creating an optical illusion precisely the depth and scale of the real thing.

The project required many complicated sequences with the most complex being the collapse of the huge glass dome, which had to be digitally broken into 17,000 tiny individual shards that would then be animated to fly away. This had to be carefully recreated in a 3D program based upon photographs of the actual dome.

The show, entitled ‘Here Comes the Sun,’ was designed to depict the beauty of nature as it transforms with the seasons. After opening in such a tempestuous fashion, the audience saw a colony of fruit bats flock across a dusk sky; giant hot air balloons move lazily through the sunshine; fiery red and orange autumn leaves float downwards from unseen trees; tangles of vines creeping around the shattered framework of the destroyed dome; and springtime butterflies fluttering in a dizzying display of colour and moment.
  Case Studies
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol
 
 
We're kind of a big deal
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
Have you experienced the Kleenex Silk Touch Tissue Tree
 
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'