One Green Bean
The Work
How do we encourage people to reappraise Western Australia as a holiday destination? This is the task we were set when appointed by Tourism WA in August last year. We needed to give people a reason to travel within and to WA, and make it famous by highlighting the unique experiences the state offers. The result is a new brand positioning “Experience Extraordinary” brought to life by a unique activation campaign.
Even though the meter’s stopped ticking, we’re still smashing our campaign targets with the Extraordinary Taxi Ride. We’ve reached 98 million people globally, generated $13 of tourism revenue for every $1 spent and started to reposition the state with our target audience who are now more likely to believe that WA truly is an extraordinary place.
Even though the meter’s stopped ticking, we’re still smashing our campaign targets with the Extraordinary Taxi Ride. We’ve reached 98 million people globally, generated $13 of tourism revenue for every $1 spent and started to reposition the state with our target audience who are now more likely to believe that WA truly is an extraordinary place.
Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol