The Work
With a relatively underground cult following, Warner Bros knew it was time to explode awareness of the True Blood franchise with the launch of the second series DVD.
Our task was to deliver press coverage beyond the DVD review pages. To do this we collaborated with voguish designers St Augustine Academy to deliver the world’s first ‘vampire catwalk show’ at Australian Fashion Week. Then, for the after party, we replicated the clandestine nightclub Fangtasia.
Our task was to deliver press coverage beyond the DVD review pages. To do this we collaborated with voguish designers St Augustine Academy to deliver the world’s first ‘vampire catwalk show’ at Australian Fashion Week. Then, for the after party, we replicated the clandestine nightclub Fangtasia.
Case Studies
2012 marks the 50th anniversary of the LEGO® brick in Australia. To commemorate the milestone, LEGO Australia asked us to come up with a creative concept with our sister agency Host that would inspire young and old and commemorate the first humble LEGO brick arriving in Australia. With the help of some very talented people [...
We're kind of a big deal
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We put a living, breathing vineyard outside Sydney’s historic Customs House
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
We fooled the nation with the help of the “Imposhtor” for ninemsn
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol