One Green Bean
The Work
Seen Doug Pitt around this week? Shown him some ‘like’? Virgin Mobile Australia’s ‘Fair Go Bro’ campaign launched on Monday, and in its first week, the campaign website – FairGoBro.com.au received over 50,000 unique visitors, with over 900,000 people viewing the campaign video on YouTube, and more than 9,000 liking Doug on Facebook. We’ve reached over 6,000,000 (!) through Twitter alone, with a new tweet every 30 seconds.
As well as great pick up here including spots on The Project and The Morning Show, and every major news website in Australia, ‘Fair Go Bro’ has certifiably gone viral with stories on The Huffington Post website, Entertainment Tonight, and Mashable in the US, and The Daily Mail, The Telegraph and The Sun websites in the UK. Doug even showed up in Chile’s most influential newspaper – seems the whole world is keen to give Doug a fair go!
Apart from being a fantastic result for Virgin Mobile, this is the first time One Green Bean has led the creative of a campaign running above the line, so it’s great news for us as well.
Stay tuned, folks – there’s a lot more where that came from!
As well as great pick up here including spots on The Project and The Morning Show, and every major news website in Australia, ‘Fair Go Bro’ has certifiably gone viral with stories on The Huffington Post website, Entertainment Tonight, and Mashable in the US, and The Daily Mail, The Telegraph and The Sun websites in the UK. Doug even showed up in Chile’s most influential newspaper – seems the whole world is keen to give Doug a fair go!
Apart from being a fantastic result for Virgin Mobile, this is the first time One Green Bean has led the creative of a campaign running above the line, so it’s great news for us as well.
Stay tuned, folks – there’s a lot more where that came from!
Case Studies
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
2012 marks the 50th anniversary of the LEGO® brick in Australia
The Beans serve up an Australian icon.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
We tore the roof off yet another amazing project for the QVB.
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol