One Green Bean
The Work
Volley was launched in Australia in 1939, the same year that sliced bread was introduced to Australia, and in March 2011, Volley was reset.
Three styles were reset to their 1959, 1965 and 1975 specifications, and the team at Volley asked us to help them make some noise about these shoes and gain mass reappraisal of the brand via mainstream editorial coverage.
Our insight was that there was a huge latent love of the brand in Australia, and that everyone had a Volley story – from ACDC’s Angus Young who used to paint his white Volleys black before they were available in black through to Evonne Goolagong who won Wimbledon in 1971 wearing her Volleys.
As part of the campaign, we needed to find a way to get media to talk about the launch of two classic styles that were pulled from the archives and lovingly rebuilt: the 1959 Volley OC and the 1965 Volley SS. Click on the video and check out what we did.
Three styles were reset to their 1959, 1965 and 1975 specifications, and the team at Volley asked us to help them make some noise about these shoes and gain mass reappraisal of the brand via mainstream editorial coverage.
Our insight was that there was a huge latent love of the brand in Australia, and that everyone had a Volley story – from ACDC’s Angus Young who used to paint his white Volleys black before they were available in black through to Evonne Goolagong who won Wimbledon in 1971 wearing her Volleys.
As part of the campaign, we needed to find a way to get media to talk about the launch of two classic styles that were pulled from the archives and lovingly rebuilt: the 1959 Volley OC and the 1965 Volley SS. Click on the video and check out what we did.
Case Studies
That Pitt went viral
We tore the roof off yet another amazing project for the QVB.
Our mate Shaggy got Sydney’s cool kids drinking and talking about 42BELOW
The Extraordinary Taxi Ride highlighted the unique experiences on offer in WA
The world’s longest outdoor bookcase on Bondi Beach to celebrate BILLY’s 30th birthday
The world’s first ‘vampire catwalk show’ and a Fangtasia after-party ensured we launched the True Blood series 2 DVD with a fang
We gave Australians the chance to 'Like', 'Locate' & 'Love' bikes across the country as part of Australia's biggest bike hunt
Have you experienced the Kleenex Silk Touch Tissue Tree
Commuters flocked to our Urban Farmyard in the QVB
Doing what Australians do best, all for a great cause. We helped Commonwealth Bank break the record for the World's Longest BBQ.
We commissioned environmental artist, John Dahlsen, to create an art installation from waste collected by Commonwealth Bank staff on Clean Up Australia Day
Gossip Girl’s Chuck Bass got Australia talking about Virgin Mobile
We dropped our jeans all over Australia and New Zealand to get people talking about and wearing Levi’s®
We fooled the nation with the help of the “Imposhtor” for ninemsn
The launch of the Ferrero Rocher Christmas Wrapping Store was a sweet success
We assembled an elite team to crack down on 'Hair Crime'
2012 marks the 50th anniversary of the LEGO® brick in Australia
For April Fool's Day we pranked Australia and the rest of the world for IKEA
We love a world first, but we scored a hat trick by bringing eminent snapper David LaChapelle to shoot the public with the Nokia N8 handset
Sydney smokers were forced to visualise the realities of their ’30-a-day’ habit with a headline-grabbing stunt in the CBD
Ben & Jerry travelled from Vermont to launch their legendairy ice-cream down udder
We put a living, breathing vineyard outside Sydney’s historic Customs House
30 speed readers battled it out to be crowned Australia’s fastest reader of Dan Brown’s The Lost Symbol