Blog
48 hours on and the excitement hasn’t subsided, but the hangovers thankfully have. At the annual B&T Awards on Friday night we took home the silverware for PR Agency of the Year.
Glad to report the potentially embarrassing PR crisis following the temporary loss of the award has been averted, it’s back safely in our hands and has taken up permanent residence at OGB HQ. Big congrats to all the Beans for their brilliant successes this year and even bigger thanks to our epic bunch of clients.
Glad to report the potentially embarrassing PR crisis following the temporary loss of the award has been averted, it’s back safely in our hands and has taken up permanent residence at OGB HQ. Big congrats to all the Beans for their brilliant successes this year and even bigger thanks to our epic bunch of clients.
We’re celebrating some exciting news today at Bean HQ. The work we’ve done over the last 12 months has received top industry acknowledgement, in the form of a shortlist nomination by B&T for PR Agency of the Year. If that wasn’t enough, they have also given our work for IKEA and Volley the nod for PR Campaign of the Year too.
Great stuff and congratulations Beans! A big thanks to all our clients too, who lets face it, are a bunch of serious legends as well.
Great stuff and congratulations Beans! A big thanks to all our clients too, who lets face it, are a bunch of serious legends as well.
We’ve moved to a flash new office which means we’ve got a bunch more desks to fill up. They won’t last long, so get in quick or miss out. If you’d like to stare at a bunch of pretty awesome people all day whilst knocking out first rate work for clients that truly understand what we do, we want to hear from you. Especially if you have an insatiable appetite for PR, popular culture, social media, shampoo and/or time travel.
Email your CV to hireme@onegreenbean.com.au.
Email your CV to hireme@onegreenbean.com.au.
One Green Bean has partnered with Havas Worldwide, a global media network whose output and values complement ours. Run principally from their HQ in Paris, they are present in over 100 countries and employ over 15,000 communications professionals; a network we’re looking forward to forging a close relationship with, as we collaborate on global and regional clients.
For the most part it’s business as usual for us, but it won’t be long before the Beans are regularly tapping into the Havas network to explore international opportunities. Plus we’ll occasionally be swapping the afternoon cuppa for an apéritif, in honour of our new extended family in France.
Ooh la la!
For the most part it’s business as usual for us, but it won’t be long before the Beans are regularly tapping into the Havas network to explore international opportunities. Plus we’ll occasionally be swapping the afternoon cuppa for an apéritif, in honour of our new extended family in France.
Ooh la la!
The Queen Victoria Building is undoubtedly one of Sydney’s most iconic and beautiful buildings. So when they came to us looking for a big idea that would bring to life their Autumn-Winter seasonal campaign – the Art of Life – we knew it had to be something pretty spectacular.
We decided to put on a series of public performances that were not only visually impactful and highly engaging, but also reflective of the QVB’s signature sophistication and style. It was agreed that the huge stained-glass central dome would form the focal point for the performances – not only for its inevitable wow factor, but also to draw people from all entrances into the heart of the building.
The next step was to find a performer who could match the grandeur of the dome rather than be overshadowed by it and, after much searching, we finally found him.
Shenzo Gregorio is a classically trained violinist who has mastered some of history’s most famous and complex compositions. The twist is that Shenzo performs these masterpieces while suspended in the air – twisting, tumbling and flying through the air at heights that would make your stomach flip.
For three days in June, three times a day, Sydney shoppers were shocked, moved and delighted by Shenzo’s death defying, highly energetic performances within the QVB dome. The crowds grew with each show, with the final performance seeing people spilling out the doors in their attempt to catch a glimpse of the famous flying violinist.
The campaign also caught the attention of Australian media, with Channel 9 and Channel 10 News both running stories following the first show, and 7PM Project and the Weekend Today Show both crossing live from subsequent performances. The pictures ran across some of the biggest news websites in the country, including news.com.au and all metropolitan and regional Fairfax websites, and Shenzo also flew across the front page of mX newspaper.
The events also made international news headlines – the UK’s Daily Mail online and Metro newspaper, the LA Times and New York Post online, and China Daily to name but a few – all running pictures of the impassioned virtuoso serenading Sydney from high in the QVB sky.
We decided to put on a series of public performances that were not only visually impactful and highly engaging, but also reflective of the QVB’s signature sophistication and style. It was agreed that the huge stained-glass central dome would form the focal point for the performances – not only for its inevitable wow factor, but also to draw people from all entrances into the heart of the building.
The next step was to find a performer who could match the grandeur of the dome rather than be overshadowed by it and, after much searching, we finally found him.
Shenzo Gregorio is a classically trained violinist who has mastered some of history’s most famous and complex compositions. The twist is that Shenzo performs these masterpieces while suspended in the air – twisting, tumbling and flying through the air at heights that would make your stomach flip.
For three days in June, three times a day, Sydney shoppers were shocked, moved and delighted by Shenzo’s death defying, highly energetic performances within the QVB dome. The crowds grew with each show, with the final performance seeing people spilling out the doors in their attempt to catch a glimpse of the famous flying violinist.
The campaign also caught the attention of Australian media, with Channel 9 and Channel 10 News both running stories following the first show, and 7PM Project and the Weekend Today Show both crossing live from subsequent performances. The pictures ran across some of the biggest news websites in the country, including news.com.au and all metropolitan and regional Fairfax websites, and Shenzo also flew across the front page of mX newspaper.
The events also made international news headlines – the UK’s Daily Mail online and Metro newspaper, the LA Times and New York Post online, and China Daily to name but a few – all running pictures of the impassioned virtuoso serenading Sydney from high in the QVB sky.
As published by B&T. Pic by @RonMincheff
There has been huge excitement in Cannes around the awarding of the PR Lions Grand Prix to NAB’s ‘Break up’ campaign, which without doubt sends a very public signal to the world that Australia can produce work deemed excellent at an international level. Bundaberg Rum’s ‘Watermark’ project was also awarded twice, another outstanding home-grown program.
It took two twelve-hour days for the panel to agree both the shortlist and then select the winners, which came after three days spent reviewing the 500 odd entries from the 890 that made it past the preliminary stage.
The process was long and it was meticulous; it provoked hours of discussion and debate, which was to be anticipated with a room full of fervent PR professionals from all around the world.
Nothing was considered at face value. Debate raged around measurement and evaluation; the appropriateness in this day and age to still be judging success on the reach of a campaign or equivalent advertising value. PR agencies need to step away from such rudimentary calculations and challenge clients to invest in properly understanding the effects of their investment; the behavioural changes and real world commercial outcomes.
There is much talk in Cannes today about the lack of representation of work produced by PR agencies. There are several factors contributing to this situation. Firstly the value of earned media has finally resonated; communications campaigns simply cannot be wallpaper, nor a one way broadcast. They should prompt conversations and compel consumers to want to engage. So PR ‘thinking’ is increasingly sitting at the heart of through the line communications and this is fantastic to see.
What potentially gives advertising agencies the upper hand in awards like these is a little more sophistication when it comes to evaluating effectiveness. The stand out campaign entries were those that demonstrated a genuine and tangible outcome and due to the budgets clients spend on advertising, there is simply more inclination to invest in getting a clear understanding of campaign impact. I think it is also important to acknowledge that PR agencies are simply not experienced at putting together awards submissions that effectively communicate their achievements.
Being in its third year, the PR Lions is very much in its infancy still and it was apparent that PR agencies are grappling with the level of sophistication required of an entry to capture the hearts and minds of the judges tasked with attempting to grade excellent. But these things aside, we should be very proud of the recognition given to such fine Australian work and my congratulations go out to the teams bringing home the silverware.
There has been huge excitement in Cannes around the awarding of the PR Lions Grand Prix to NAB’s ‘Break up’ campaign, which without doubt sends a very public signal to the world that Australia can produce work deemed excellent at an international level. Bundaberg Rum’s ‘Watermark’ project was also awarded twice, another outstanding home-grown program.
It took two twelve-hour days for the panel to agree both the shortlist and then select the winners, which came after three days spent reviewing the 500 odd entries from the 890 that made it past the preliminary stage.
The process was long and it was meticulous; it provoked hours of discussion and debate, which was to be anticipated with a room full of fervent PR professionals from all around the world.
Nothing was considered at face value. Debate raged around measurement and evaluation; the appropriateness in this day and age to still be judging success on the reach of a campaign or equivalent advertising value. PR agencies need to step away from such rudimentary calculations and challenge clients to invest in properly understanding the effects of their investment; the behavioural changes and real world commercial outcomes.
There is much talk in Cannes today about the lack of representation of work produced by PR agencies. There are several factors contributing to this situation. Firstly the value of earned media has finally resonated; communications campaigns simply cannot be wallpaper, nor a one way broadcast. They should prompt conversations and compel consumers to want to engage. So PR ‘thinking’ is increasingly sitting at the heart of through the line communications and this is fantastic to see.
What potentially gives advertising agencies the upper hand in awards like these is a little more sophistication when it comes to evaluating effectiveness. The stand out campaign entries were those that demonstrated a genuine and tangible outcome and due to the budgets clients spend on advertising, there is simply more inclination to invest in getting a clear understanding of campaign impact. I think it is also important to acknowledge that PR agencies are simply not experienced at putting together awards submissions that effectively communicate their achievements.
Being in its third year, the PR Lions is very much in its infancy still and it was apparent that PR agencies are grappling with the level of sophistication required of an entry to capture the hearts and minds of the judges tasked with attempting to grade excellent. But these things aside, we should be very proud of the recognition given to such fine Australian work and my congratulations go out to the teams bringing home the silverware.